Arch. Design Group Italia
D Studio, Flos Showroom, Copenhagen,
After more than 30 years of established presence in Denmark, with offices and showrooms in Copenhagen, the Italian lighting brand Flos takes another step forward, moving the Scandinavian headquarters to the new prestigious design center in the Holmen district, which also hosts a spectacular new exhibition area dedicated to the brand The Flos showroom occupies the entire first floor of the historic building, presenting in a complete way the Decorative, Architectural and Outdoor collections, without forgetting an area dedicated to the division of the Brescia-based Bespoke, to show unique examples of customized lighting solutions for large-scale projects. The experiential area is based on a series of stimulating visual journeys that transfer the fundamental character of lighting design, illustrating the specific qualities and functions of the various luminaires and lighting systems. "Moments of light" is a journey that demonstrates how much light can create an atmosphere and change perceptions, literally. The experience provides a space for co-designing in a creative environment similar to a laboratory, where visitors can discover how architectural light is not just a technical detail, but an integral part of any project. which Flos belongs to (alongside her there are also brands of the caliber of B&B Italia, Maxalto, Azucena, Arclinea, Louis Poulsen) has opened D studio, the first retail destination and multi-brand experience at an international level. A single space of more than 1500 square meters will allow a heterogeneous public of visitors, from individuals to professionals, to contract clients, to discover the news of the brands that are part of the holding's portfolio.