Arch. Studio Novembre
WP Store, via Borgogna 3, Milano
Curated by Novembre Studio, led by the volcanic Fabio Novembre, the concept of the new WP Lavori in corso stores was born from the idea of devising versatile environments able to accommodate the different brands of the group, emphasizing - but also intertwining - the specificities.At the basis of the project for defining the interior spaces of each WP store there is the identification of a common thread between the different philosophies of the brands on display. The shops are characterized by a subtle game of cross-references: from outdoor sports to catwalks (those of traditional fashion shows but also in industrial spaces) by the use of light wood and white metal with tartan that returns in different variations, more or less revisited. , up to the luxuriant green surfaces.