VENTURA CENTRALE, MILANO
All New, Lensvelt+Modular, Milano
Two distinct brands Lensvelt and Modular Lighting Instruments merge together in a performance: ALL NEW!
In collaboration with the scenography of Janpaul Scholtmeijer (JPS Architects), the rough, industrial space under the arches of Ventura Centrale is being transformed into a brand new athmospheric theater where the directors Modular and Lensvelt give a spectacular show.
Backstage Lensvelt presents dozens of new products in collaboration with international renowned designers, architects and artists, who shine like actors on soft pink stages. Attractively lit and illuminated, the furniture itself plays various scenes in the play. The public is invited to enter the theater backstage and take part in the showpiece with props and scenes of transparent canvases.